Only 40% of China’s 1.3 billion population currently uses the Internet, and China’s per capita income is 1/11th that of the US, yet per capita eCommerce spending by Chinese consumers is 78% that of US consumers.
China’s eCommerce tidal wave:
2011 2012 2013 2014 2015
USA ($B) 188 209 230 250 270
Growth Rate 11% 10% 9% 8%
China ($B) 125 194 265 348 445
Growth Rate 55% 37% 31% 28%
In case you were unaware of the momentum, potential, competitive landscape, and nuances of eCommerce in China, here’s a wonderful infographic.